After 2 years of consecutive success, the 3rd edition of the London Beer Competition brings the best deals for beer brands. This international competition, due to its unique approach to judging, has been recognized as a unique and ideal competition among all the other beer judging events from across the globe.

All global beer competitions have been organized in the same way for years, by beers being blind-tasted and judged by experts. The London Beer Competition has taken a step ahead and brought a different approach to judging. Apart from quality, the London Beer Competition also judges all beers, based on their packaging and value for money. To be more precise, the London Beer Competition judges in the way a consumer would, when picking a beer to drink.

[Image: Judges assessing beer packaging at London Beer Competition]

The average customer always looks at the price first. Then they look at the label and pick out the beer bottles with designs and stories that appeal to them. So, these two things come before a producer even gets a chance to show how well their beer tastes.

Putting this into place, the London Beer Competition judges beers based on three main parameters:

Quality

We celebrate the beers that are both enjoyable and easy to drink, beers that are well-balanced where alcohol levels all work seamlessly together.

Packaging

What a beer brand looks like is how every consumer chooses their beer. Up to 70% of consumers would choose a new beer just because it looks good. So, well-designed packaging is a must-to-consider factor.

Value

To be a good beer, it is not necessary to have a higher or cheaper price. What affects most is the value for money it holds.

So, the medal-winning drinks are the ones that,

• Offer the best value for the price

• Offer the best quality for their price

• Stand out of the shelf against the competitors

• Tell their story in the most relevant way

Enter your beers into the London Beer Competition before 28 February 2020.

Quantity Discount Now Available

£ 120 Per Entry

• 4 to 9 entries: 10% discount

• 10 to 14 entries: 15% discount

• 15 or more entries: 20% discount

Our Judges

All beers in the London Beer Competition are judged by experts only, the experts are involved in direct commercial buying activities for selling to the consumers. They are the professional buyers who select what goes on the shelves of the restaurants, hotels, supermarkets and stores.

Check out the list of judges for the 2020 London Beer Competition

Scoring System

• Quality: marked out of 50

• Packaging: marked out of 25

• Value: marked out of 25

To win medals, beers must score according to the following points:

• Gold: 90 points or over

• Silver: points between 76 to 89

• Bronze: points between 65 to 75

Key Dates:

Submission Ends: 28 February 2020

Warehouse Closes For Samples: 10 March 2020

Judging: March 25, 2020

Winners Announced: 30 April 2020

Don’t forget to enter your beers before 28 February 2020 and get your beer judged by quality, value, and packaging.

ENTER YOUR BEER NOW