9th EDITION

23 MARCH

2026

St. Mary's
LONDON

Winning competitions is what determines your pace in this competitive world. And more so for such a competitive industry. There are so many beer brands competing with each other for the front-row seats on a shelf, where they are the first ones visible to the customers. In such a scenario, winning a medal can act as one of your most powerful marketing tools as well as a selling point.

You can use your winning medal stickers on your brand support tools also. Some of the best places to showcase your London Beer Competition medal would be:

1. Brand Deck

2. Sell Sheet

3. Shelf Talkers

4. Case Cards

5. Bottle Neckers

Marketing Tools by London Beer Competition

But wait, there's more than winning a medal at the London Beer Competition can do for you. This is how a London Beer Competition medal will help you in creating a classy impression on the beer market in the UK:

Your Own Product Pages on the Competition Website

Each entry receives a dedicated product page on the official LBC website. These pages showcase your brand story, product image, tasting notes, and medal results, creating a professional digital footprint easily discoverable by trade buyers and consumers worldwide.

Results to go to 50,000+ trade professionals in the UK in the Beverage Trade Network community

News of your victory will reach the right ears, or should we say, the right eyes, around the world via the Beverage Trade Network (BTN) community, which consists of high-profile buyers who are on the lookout to add new beer brands to their profiles and portfolios.

Global Press & Media Coverage

Competition results are distributed across the relevant audience in the BTN’s international media ecosystem:

• BeverageTradeNetwork.com

• BevRoute | On Trade | Drinks Merchants | Sommelier Business | Bartender Business | London Drinks Guide | Chicago Drinks Guide | Los Angeles Drinks Guide | New York Drinks Guide

• Competition Official website

Our media partners BTN and BevRoute provide extensive press and social coverage, keeping your brand visible throughout the year.

Results to go to 20,000+ Buyers of the UK

Yes, we will also be sending the results to around 20,000+ buyers in and around the UK. We believe that buyers are the real experts who are directly involved in the development of new beer brands or buying beer for commercial resale.

All-Year-Round Social Media

Winners get year-round social media support along with press support from the London Beer Competition as well as our media partners BTN and BevRoute

Free shelf-talkers, certificates, professional tasting notes, and more.

Winners may download digital medals and order medal stickers for their beer bottles. Get professional tasting notes and shelf talker templates for no additional charge.

These shelf talkers are ready to print and be used as POS for your brands. You will also be able to download and print the medal certificate for your winning product.

Trade Benefits for Entrants with Six or More Products

A. CPGBuyerAI Buyer Matches

Entrants submitting six or more products receive one time 20 verified-matched buyers through BTN’s proprietary CPGBuyerAI platform:

• A.I. and human-verified importer, distributor, and retail buyer data.

• Each lead includes a Fit Score and a reason for the match.

• Access matched bars, venues, retail stores, and importers worldwide.

This feature helps producers expand distribution with precision.

B. Grow Direct-to-Consumer Sales with CPGBuyerAI Velocity

Entrants also unlock Velocity Exposure, connecting consumers directly with your retail and e-commerce channels.

• Featured “Where-to-Buy” links on BTN’s digital network.

• AI-driven promotion across BTN’s websites and social media.

• Drives consumer awareness, retail traffic, and reorder velocity.

“These benefits give producers measurable ROI from the moment they enter.”  — Sid Patel, CEO, London Beer Competitions

Category Winners Benefits (Exclusive to Category and Special Award Winners)

1. One-Month Free Access to CPGBuyerAI + 50 Verified Buyer Matches

Celebrate your success with one month free access to CPGBuyerAI, BTN’s AI-powered buyer discovery platform.

• Get 50 verified buyer matches tailored to your product and export goals.

• Valued at $599, this helps you start global outreach immediately.

2. Winner Story Feature & Interview

You’ll be featured in a Winner Story on LBC’s media platforms and social channels, reaching a global audience of engaged trade and consumer readers.

3. Complimentary Medal Stickers (1,000 Units)

Celebrate your win with a free set of 1,000 medal stickers. (Please share your shipping details for delivery)

4. Winner Pitch Zoom & Hello Call

Join a 10-minute pitch call with BTN leadership to introduce your brand and products. Your recording will be edited and published on LBC’s digital and social platforms, and a copy will be provided for your own marketing.

Key Dates:

Registration Opens - 22 April 2025
Registration Ends - 28 February 2026
Warehouse Closes: 7 March 2026
Judging Date: 23 March 2026
Winners Announced: 22 April 2026

Fee Schedule:

£90 Super Early Bird - 22 April 2025 to 31 August 2025
£120 Early Bird - 1 September 2025 to 30 November 2025
£140 Regular - 1 December 2025 to 28 February 2026