Super Early Deadline
31 August 2026
Judging
Date
22 March 2027
Winners Announcement
22 April 2027
LBC blog
Interviews
Good Beer Gets You in the Room. What Keeps a Beer Business There?
John Gyngell of North Bar on buying decisions, commercial discipline, and knowing when not to grow
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Interviews
Inside Fuller’s Buying Strategy: What Makes a Beer Worth Keeping on the Bar
On incremental sales, reliable supply, and what it takes for a beer brand to earn its place in Fuller’s pubs
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Interviews
Inside Waitrose’s Beer Aisle: Jourdan Gabbini on Growth, Quality and Judging
Waitrose Buyer Jourdan Gabbini on beer growth, discovering new products, and judging at LBC
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Insights
10 Traditional Beer Trends Gen Z Is Making Cool Again
How Younger Drinkers Are Rediscovering Cask Ale, British Bitters, and Classic Pub Traditions
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News
Majestic’s Senior Buyer Tom Brady Joins the London Beer Competition Judging Panel
With 18 years of on-trade experience and responsibility for Majestic Wine’s entire non-wine portfolio, Tom Brady brings valuable buying and hospitality expertise to the competition’s landmark 10th edition.
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News
Cave Direct Beer Buyer Benjamin Selby Joins the 2027 London Beer Competition Judging Panel
Benjamin Selby brings specialist beer-buying experience and a strong understanding of quality, market relevance and commercial potential to the 2027 judging panel.
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Interviews
Mitch Adams: From Brewery to Bar, What Makes a Beer Work in the Real World?
Craft Locals' Director of Operations and Beer Buyer on distribution, cellar care, staff knowledge, and building beers that customers come back for.
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News
Morrisons, Waitrose, Ocado and Fuller’s Buyers Join Our 10th Edition
The London Beer Competition has confirmed eight judges for its landmark 10th edition, bringing together influential beer buyers and drinks decision-makers from Morrisons, Waitrose & Partners, Ocado, Fuller’s, Vagabond, Cave Direct and Craft Locals.
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