Early Bird Deadline
30 November 2026
Judging
Date
15 March 2027
Winners Announcement
15 April 2027
LBC blog
Interviews
Good Beer Gets You in the Room. What Keeps a Beer Business There?
John Gyngell of North Bar on buying decisions, commercial discipline, and knowing when not to grow
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Interviews
Inside Fuller’s Buying Strategy: What Makes a Beer Worth Keeping on the Bar
On incremental sales, reliable supply, and what it takes for a beer brand to earn its place in Fuller’s pubs
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Interviews
Know Your Judge: Joe Evans, Beer and Cider Buyer at Libra Drinks
London Beer Competition judge Joe Evans shares how he selects beers, why brewery identity matters, and what suppliers can do to turn a wholesale listing into repeat business.
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Interviews
Know Your Judge: Loucian Sotiri, Food & Beverage Manager at The Dixon, Tower Bridge
London Beer Competition judge Loucian Sotiri shares how he selects beers for hotel guests, why local breweries are attracting interest, and what breweries can do to build lasting relationships with UK buyers.
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Interviews
Know Your Judge: Ben Selby, Buyer at Cave Direct
London Beer Competition judge Ben Selby shares how he assesses beers for the UK trade, why distribution alone doesn’t create demand, and how breweries can help venues sell and serve their beers successfully.
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Interviews
Inside Waitrose’s Beer Aisle: Jourdan Gabbini on Growth, Quality and Judging
Waitrose Buyer Jourdan Gabbini on beer growth, discovering new products, and judging at LBC
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Insights
10 Traditional Beer Trends Gen Z Is Making Cool Again
How Younger Drinkers Are Rediscovering Cask Ale, British Bitters, and Classic Pub Traditions
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News
Majestic’s Senior Buyer Tom Brady Joins the London Beer Competition Judging Panel
With 18 years of on-trade experience and responsibility for Majestic Wine’s entire non-wine portfolio, Tom Brady brings valuable buying and hospitality expertise to the competition’s landmark 10th edition.
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