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Winning Impact

2021 London Beer Competition submissions are now open. Enter your beer brand today to get super early bird pricing.

Winning competitions is what determines your pace in this competitive world. And more so for such a competitive industry. There are so many beer brands competing with each other for the front row seats on a shelf, where they are the first one visible to the customers. In such a scenario, winning a medal can act as one of your most powerful marketing tools as well as a selling point.

You can use your winning medal stickers on your brand support tools also. Some of the best places to showcase your London Beer Competition medal would be:

  1. Brand Deck

  2. Sell Sheet

  3. Shelf Talkers

  4. Case Cards

  5. Bottle Neckers

Marketing Tools by London Beer Competition

But wait, there's more than winning a medal at the London Beer Competition can do for you. This is how a London Beer Competition medal will help you in creating a classy impression on the beer market in the UK:

  1. Results to go to 50,000+ trade professionals in the UK in the Beverage Trade Network community

News of your victory will reach the right ears, or should we say, the right eyes around the world via the Beverage Trade Network (BTN) community which consists of high-profile buyers who are on the look-out to add new beer brands to their profiles and portfolios.

  1. Results will get press awareness among media partners of the London Beer Competition and will be posted on BTN news and Bevroute News

Our media partners, BTN and BevRoute will provide extensive coverage in their press as well as social media. Let your beer brand shine in a global spotlight with year-long social media support, targeted for the UK buyers of beer.

  1. Results to go to 20,000+ Buyers of UK

Yes, we will also be sending the results to around 20000+ buyers in and around the UK. We believe that buyers are the real experts who are directly involved in the development of new beer brands or buying beer for commercial resale.

  1. Buyers will see your package giving you great exposure

High profile buyers will take a look at your packaging, too. The judging process consists of 3 phases:

 - Blind Tasting

Each beer entry will be blind tasted to assess the beer's quality. The quality score will be marked out of 50. It will be a weighted average of the judges' scores on the basis of quality.

 - Price Score Review

The judges will give a value score out of 25 based on their assessment of how much the beer should be priced as when compared to the quality. It's not necessary for beer brands to be very cheap to receive a good price score. This score basically judges how much value your beer brand provides to the customers for the value charged.

 - Packaging Review

The judges will see the packaging and give a score out of 25 based on how appealing it would be for the average beer buyer based on their industry knowledge. The parameters they would be evaluating would include factors like appeal, clarity, uniqueness, and so on.

  1. All-Year-Round Social Media

Winners get year-round social media support along with the press support from the London Beer Competition as well as our media partners BTN and BevRoute

  1. Results also get circulated to 2000+ beer importers and distributors around the world

If you’re a beer brand based outside the UK, the London Beer Competition is your gateway to the beer market in the UK.

  1. Award-winning brands will be showcased at the IBWSS London trade show

IBWSS London Trade Show (International Bulk Wine & Spirits Show in London) brings together global bulk wine, bulk spirits, private label and contract manufacturing industry under one roof. No other show offers buyers a greater opportunity to meet producers who offer private label wine, spirits, bulk wine, bulk spirits and contract manufacturing. All the award-winning beer brands of the London Beer Competition will be showcased at this trade show.

  1. Top 100 winners at LBC will be included in the Top 100 On-Premise & Off-Premise beer list - Top 100 LBC Beers

Top 100 LBC Beers is the list curated and picked up by top-level buyers who assess beer brands on the basis of their quality and other aspects at London Beer Competition. Top 100 winners are showcased here.

  1. Free first 1000 medal stickers added to your sticker order

On every winner’s first medal sticker purchase, other 1000 medal stickers will be added as a gift. These stickers are the mark of beer's supreme quality.

  1. Judges who are the real trade buyers will get the winners' contact information

Winners’ contact information will be sent to the judges of the London Beer Competition. These judges are real trade buyers. This will give major exposure to the winning beer brands.

  1. Winners will get press distribution kit which will help them create press releases and distribution

Winners can use the London Beer Competition’s press distribution kit to create their own press release. These press releases can be sent to the distributors, importers, and end consumers of the beer brands to promote their win.

Key Dates:

Super Early Bird Ends - Sept 30, 2020

Registration Ends - Feb 20, 2021

Warehouse Closes: Feb 26, 2021

Judging Date: March 16, 2021

Winners Announced: March 30, 2021

Fee Schedule:

£65 Super Early Bird - Now till Sept 30, 2020

£85 Early Bird - Oct 1 to Nov 30, 2020

£100 Regular - Dec 1 to Feb 20, 2021

2020 London Beer Competition results are live. Click here to check out.