In the beverage space, there are plenty of contenders competing for the limited shelf space in a bar or retail store. A great way to set yourself apart in this crowded arena is to display a winning medal from the London Beer Competition, a competition that stands for exceptional standards. A medal from the London Beer Competition speaks to your sellability and commercial longevity in a bar, restaurant, or retail store. Display your winning medal stickers not only on your bottles but also on your POS and marketing material, like: 

1. Brand Deck

2. Sell Sheet

3. Shelf Talkers

4. Case Cards

5. Bottle Neckers

Your Own Product Pages on the Competition Website

Each entry receives a dedicated product page on the official LBC. These pages showcase your brand story, product image, tasting notes, and medal results, creating a professional digital footprint easily discoverable by trade buyers and consumers worldwide.

Your page stays live year-round and is indexed by Google — becoming a lasting online asset for your brand.

Results to go to 50,000+ trade professionals in the UK in the Beverage Trade Network community.

Your results are shared with over 50,000+ verified trade professionals in the Beverage Trade Network community, including importers, distributors, sommeliers, and retail buyers around the world.

Your achievement will reach the right buyers through BTN’s global channels — professionals actively looking to add new, high-quality products to their portfolios.

Results will get press awareness globally.

We will distribute results from the competition and provide extensive media coverage to brands. 

Global Press & Media Coverage

Competition results are distributed across the relevant audience in the BTN’s international media ecosystem:

• BeverageTradeNetwork.com

• BevRoute | On Trade | Drinks Merchants | Sommelier Business | Bartender Business | London Drinks Guide | Chicago Drinks Guide | Los Angeles Drinks Guide | New York Drinks Guide

• Competition Official website

Our media partners BTN and BevRoute provide extensive press and social coverage, keeping your brand visible throughout the year.

Free shelf-talkers, certificates, professional tasting notes, and more.

Winners may download digital medals and order medal stickers for their wine bottles. Get professional tasting notes and shelf talker templates for no additional charge.

These shelf talkers are ready to print and be used as POS for your brands. You will also be able to download and print the medal certificate for your winning product.

Category Winners Benefits (Exclusive to Category and Special Award Winners)

1. Matched Buyer Leads & Outreach (via CPGBuyerAI) - £229

This add-on includes one month of CPGBuyerAI subscription. During this one-month program, you will receive 50 matched buyer leads—including importers, distributors, on-trade, and off-trade buyers—tailored to your product profile. You can select your target region globally and will receive verified buyer contact details along with outreach intel for each account. You will also be able to download your buyer data.

2. Social Media Post - £0 (Valued at £200)

One social media post each on the 3 official social media handles of London Competitions. (Instagram, LinkedIn and Facebook). We will reach out to you plan your caption and creative and on approval post it.

3. Producer or Brand Profile Story - £0 (Valued at £200)

Submit your brand story for publication on the London Competitions blog. The story will also be then shared and posted on London Competition social media accounts. Our writer will reach out to you for the story.

4. Podcast Episode - £0 (Valued at £500)

A video call interview with your brand ambassador, winemaker, distiller, brewer or company representative, exploring your brand story and distribution goals. The edited video will be posted on the London Competitions website, Beverage Trade Network YouTube channel and promoted across London Competition and Beverage Trade Network social media channels. Edited video of the podcast will also be sent to you. A great value package.

5. Winner Pitch Zoom

Join a 10-minute pitch call on Zoom with other category winners and trade buyers attending. Your recording will be edited and published on BTN’s digital and social platforms, and a copy will be provided for your own marketing.