The London Beer Competition looks to recognize, reward, and help promote beer brands

that have successfully been created to identify with and target a specific beer drinker. For

any beer brand to earn its place on a retailer’s shelf or a restaurant’s beer list - and then

vitally stay there - they need to be marketable and consumer-driven and not just produced

in the general hope it can find enough people willing to sell and buy it. This unique

competition strikes the right balance between brands that consumers really want to buy

and have a clear market value for trade buyers.

Be judged holistically

A separate weighted score will be given for each of the three parts of the judging process

(Quality gets twice the weight). The scores will be calculated with other judges for the

same product on the team to give a final score from which individual prizes will be

awarded. The scoring will be as follows:

Q (Quality Score) + Value Score (V) + Package Score (P) = London Beer Competition

Score.

Win big accolades

Any beer scoring over 90 points will be awarded a Gold Medal, 76 to 89 points will get a

Silver Medal, and 65 to 75 receive a Bronze Medal. Gold Medal-winning beers will also

be considered for special awards like Beer Of The Year, Brewery Of The Year, Best Beer

By Country, Best Beer By Quality, Best Beer By Value, and Best Beer By Packaging.

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Be recognized around the world

The winning medal received alongside the Digital Certificate can be used across different

Brand Support Tools as well as Point of Sale processes like Brand Deck, Sell Sheet, Shelf

Talkers, Case Cards, Bottle Neckers and more. Top 100 winners at London Beer

Competition will be included in the Top 100 On-Premise & Off-Premise beers list - Top 100 LBC Beers. The results of the awards are also shared with over 50,000+ trade

professionals in the UK in the Beverage Trade Network community, and over 20000+

buyers in and around the UK. The winners will also receive year-round media support

from Beverage Trade Network and BevRoute.

Get your beers the visibility they deserve and save some big bucks while you are at it!

Fee Schedule for the 2023 London Beer Competition:

£65 Super Early Bird - May 2 to August 31, 2022

£75 Special - September 1 to October 16, 2022

£85 Early Bird - October 17 to Dec 9, 2022

£100 Regular - Dec 10 to Feb 22, 2023

Click here and register your spirits today!