Jussi (he/him) has a PhD in economics. His main academic research interest was on the impact of outliers on statistical analysis of economic data. Jussi has a decade’s worth of experience in financial services analytics and risk management roles. He joined Club Soda in 2014 “to help out for a few months”, and has since done everything there is to do in a small start-up team.  Jussi accidentally became a mindful drinker long before the phrase existed. He leads Club Soda insights and research about the low and alcohol-free market, behaviours and trends and whats hot and not in the sector!