İrem Eren is a drinks industry professional specialising in the rapidly growing no and low alcohol category. With a background spanning wine, spirits, and alcohol-free beverages, she brings a strong focus on flavour, balance, and consumer-driven product development. She is a WSET educator and an MW candidate, reflecting her deep commitment to education and category advancement.

İrem has built her expertise working across education, consulting, and judging, advising brands and hospitality operators on how to successfully position and grow non-alcoholic offerings. She is particularly recognised for her work in helping shape the perception and quality standards of alcohol-free beverages, including non-alcoholic beers, where flavour authenticity and drinkability are key to success.

Through her consulting and teaching, İrem works closely with producers and trade professionals to understand evolving consumer behaviour and the commercial opportunities within the no/low segment. Her approach combines technical knowledge with real-world market insight, helping brands create products that resonate both on menus and retail shelves.

As a judge at the London Beer Competition, İrem brings specialist expertise in non-alcoholic beers, evaluating entries on flavour integrity, balance, value, and their relevance to today’s changing drinking occasions and consumer expectations.