Submission Deadline

28 February 2026

Judging
Date

23 March 2026

Winners Announcement

22 April 2026

Judges

Meet our Judges for 2026

London Beer Competition logo seal
Photo for:

Double Gold

96-100

points

Photo for:

Gold

90-95

points

Photo for:

Silver

85-89

points

Will Hawkes

Author and Beer Judge

Will Hawkes is an experienced journalist specialising in the beer industry, with a strong background in media production and editorial storytelling. He has built a reputation for insightful coverage of the global beer landscape, combining deep industry knowledge with engaging, accessible writing.

Skilled in copywriting, news reporting, and long-form storytelling, Will has covered a wide range of topics including brewing trends, beer culture, and industry developments. His work reflects a nuanced understanding of both the craft and commercial sides of beer, making him a respected voice within the sector.

A graduate of The University of Birmingham with a Bachelor of Arts (B.A.), Will brings a strong communication and analytical foundation to his work, enabling him to translate complex industry insights into compelling narratives for a broad audience.

As a judge at the London Beer Competition, Will brings a media and consumer-focused perspective, evaluating beers on quality, value, and packaging, with a keen eye on storytelling, brand positioning, and market appeal.