Prime Time started when best mates Harvey Armstrong and Sam Holmes found themselves in a conflicting love triangle. On one side, their passion for great-tasting beer and good times. On the other, their commitment to staying fit and leading a balanced lifestyle. Prime Time was born with one mission in mind - to brew better-for-you beer that doesn't compromise on flavour.

All Prime Time beers boast 95 calories at 330ml (30% less than standard premium beers), 4g of carbs (63% less than standard premium beers), 4.2% ABV and are both vegan-friendly and gluten-free. 

- Prime Time Lager: A light, crisp and refreshing lager, which is full-flavoured and full-strength, expertly developed and brewed with 30% fewer calories.

- Prime Time IPA: A light and zingy pale ale, brewed using four renowned hops: Chinook, Centennial, Mosaic and Simcoe.

- Prime Time Lager+: A clean and crisp lager, expertly developed and brewed with 30% fewer calories and infused with caffeine to give you a little energy boost (the equivalent of ½ cup of coffee!)