CHANCE CLEAN CIDER

The Taste of Now. Tradition meets innovation in CHANCE Cider, the UK's first dedicated clean cider.

Made with the finest varieties of British apples and crafted to an ABV of 0.5%, this is cider redefined.

We are a founder-led UK cider brand, produced by Aston Manor using 100% UK apples and UK farmers with a focus on making a Non-alc cider for the non-alc category, not just a response to a trend.

After 20 years in the alcohol and non-alcohol industry, I have been fortunate to work with some of the biggest brands and most successful founders in the game. From my time at Rekoderlig, BrewDog, Lucky Saint and many consultancy projects, I have had the fortune to see what the magic sauce is really made up of!

So after a mix of that experience and frustration that non-alc cider is not at the same level as Non-alc beer, I decided to develop what would become CHANCE Clea Cider.

The name CHANCE came from three key areas: brand marketing, customer marketing, and a bit of personal founder-driven inspiration.

From a BRAND perspective, CHANCE instantly gave me tons of inspiration for content. Whether it’s playing on games of chance, taking a chance, or the butterfly effect that a chance can create, it just felt rich with creative potential.

Plus, it’s a great word to say—go on, say it out loud… CHANCE. Fun, right?

From a CUSTOMER marketing point of view (which is how I see most things), I wanted something that could be a natural “bar call.” "I'll take a pint of CHANCE" felt like something you could comfortably say in a pub, right?

But the deeper meaning came later. It became about the “FOUNDER'S CHANCE.”

We all know someone who had a great idea, who said they were going to take the leap, but... never quite did. For me, CHANCE represents making that leap—taking my chance. And so far, I haven't looked back!

We are proud to have an incredible liquid and inclusive and forward-thinking brand routed in the non-alc and sober curious movement