The London Beer Competition 2025 is your gateway to distinguishing your beer brand as one that stands out in the eyes of trade buyers and consumers alike. With the registration deadline quickly approaching on 28th February 2025, it’s time to act fast and secure your entry. This competition sets itself apart by focusing on not just the taste, but also the marketability and consumer appeal of your beer. Whether you're aiming for a coveted spot on retail shelves or a place on restaurant beer lists, winning a prestigious award here can significantly boost your brand's visibility.

Key Dates:

The London Beer Competition 2025 is fast approaching, with key deadlines you won't want to miss! Regular registration ends on 28th February 2025, so be sure to submit your entries before this date to secure your place at the competition. The regular entry fee is £140, available until 28th February 2025. Plus, if you're entering multiple wines, you can take advantage of generous quantity discounts: a 10% discount for 4 to 9 entries, 15% off for 10 to 14 entries, and 20% off for 15 or more entries. Don’t miss out on this opportunity to showcase your spirits to industry leaders—enter today!

Why Enter the London Beer Competition?

The London Beer Competition stands out in the industry for its unique judging process. Rather than simply evaluating beers based on technical aspects, the competition judges wines across three essential criteria:

• Quality: The taste and craftsmanship of the beer.
• Value for Money: How well your beer competes in its price category, offering great value for both the trade and consumers.
• Packaging and Design: The visual appeal that ensures your beer stands out on shelves and behind bars.

To win an award, your beer must demonstrate high quality, exceptional value for money, and an eye-catching design—traits that will make it a top contender for placement in retailers’ stores and the on-trade.

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This year’s esteemed judging panel includes:

• Nick Larsson-Bell – Retail Buyer of the Year 2022, Senior Spirits and Beer Buyer at Harvey Nichols
• Laura Willoughby MBE – Low and No Alcoholic Drinks Buyer, Founder of Club Soda, The Mindful Drinking Movement
• Lolly Watkins – Beer Sommelier, DrinkTV Manager
• Ros Shiel – Secretary, British Guild of Beer Writers
• Roberto Ross – Owner of Roberto's Bar and Tasting Club
• David Jesudason – Beer Writer of the Year and Author of Desi Pubs
• Malin Norman – Editor-in-Chief | Certified Cicerone® | Certified Beer Sommelier | International Beer Judge
• Gabriele Bertucci – Beer Expert
• Cheryl Cade – Beer Sommelier, Certified Beer Cicerone

These experts will judge your beer’s quality, value, and design, offering you an opportunity to gain credibility and visibility in the industry.

Time is running out—register before 28th February 2025 to secure your entry at the regular fee and take advantage of our quantity discounts. The London Beer Competition 2025 is your chance to get your beer noticed, gain recognition for its excellence, and stand out in the competitive market. Don’t miss this opportunity to showcase your beer to the world!

Enter today and make your mark in the beer industry!

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