The London Beer Competition looks to recognise, reward and help promote beer brands that have successfully been created to identify with and target a specific beer drinker. For any beer brand to earn its place on a retailer’s shelf or a restaurant’s menu -  and then vitally stay there - they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it.

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That is why the London Beer Competition is different. It will single out and shine the spotlight on those beer brands that consumers really want to buy and have a clear market value for trade buyers.

A Competition that will judge beers in three key areas:

Their quality
Their value for money
What they look like

To be an award winner you will need to have a top-quality beer that offers both the trade and the consumer great value for money, and you will need to look good and truly stand out on the shelf and on the back bar.

Learn More

Mitch Adams, Operations, Beer & Cider buyer, Euroboozer, Judge at the London Beer Competition along with other world-class judges.

Key Dates

Registration Ends - February 28, 2022
Warehouse Closes: March 4, 2022
Judging Date: March 21, 2022
Winners Announced: April 5, 2022

Fee Schedule:

£100 Regular Pricing

Submit Beers Now

With the support of The On-Trade, Drinks Merchants, London Drinks Guide, Beverage Trade Network’s plans to give the winners recognition they deserve in the UK drinks trade. Along with BTN’s media support, London Competitions have partnered with regional newspapers and partners to create consumer awareness on the 2022 winners. Don’t miss the 2022 deadline, submit today.

Other key competitions you don't want to miss:

London Spirits Competition

London Wine Competition