by BEVERAGE TRADE NETWORK

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Last Call To Enter Your Beers Into London Beer Competition

04/02/2020

Last call to enter your beer into the London Beer Competition. 28th February is the last day you can enter to get your beers assessed by top trade buyers in the industry.

After 2 years of consecutive success, the London Beer Competition, in its 3rd year is set to continue its aim of setting a true benchmark for buyers and consumers looking to buy beer of the best quality, price, and packaging.

All global beer competitions have been organized in the same way for years, by beers being blind-tasted and judged. The London Beer Competition has broken with tradition and brought a different approach to judging.

Beverage Trade Network, the organizers of the London Beer Competition asked over a hundred buyers across the globe about how they pick beers for their portfolios and lists. In the end, it all boiled down to three main aspects - Quality, Value, & Packaging.

Judges at London Beer Competition

With this, the unique judging process of the London Beer Competition was birthed. Apart from quality, the London Beer Competition also judges all the beer on their packaging and value for money. To be more precise, the London Beer Competition judges in the way a consumer would, when picking a bottle.

The average customer always looks at the price first. Then they look at the label and pick out the beers with designs and stories that appeal to them. So these two things come before a producer even gets a chance to show how well their product is.

Putting this into place, the London Beer Competition judges beer based on three main criteria:

Quality

We want to celebrate beers that are both enjoyable and easy to drink, beers that are well balanced, where their acidity, tannins and alcohol levels all work seamlessly together. That’s the Quality factor.

Value for money

You don't need to be the cheapest beers on the shelf to offer the best value for money. Far from it. Some beers may have a high price tag, but can still offer great value providing it delivers the right quality and taste for a beer at that price point. The London Beer Competition will assess each beer for how much value it is offering its customers.

Package and Design

Up to 65% of consumers will try a new beer just because it looks good and if you can match that with a price and quality of beer that offers great value for money, then you are more than halfway home. The London Beer Competition will reward those brands that show they understand their customers, and the price category they are operating in, and have produced a design and package with the right personality to attract and keep their attention.

Packaging-Display-at-London-Beer-Competition


The last day to enter into the London Beer Competition is 28th Feb 2020. Get your beer judged by the real trade buyers from across the beer industry.

Enter Your Beer Now


So, the medal-winning beers are the ones that,

  • Offer the best value for the price

  • Offer the best quality for their price

  • Stand out of the shelf against the competitors

  • Tell their story in the most relevant way

Judging Process

Beers that are entered in the London Beer Competition are judged by buyers with current direct commercial buying responsibility, and drinks consultants and experts who are also directly involved in the development of new brands or buying beers for commercial resale.

 

2020 London Beer Competition Judges

 

Alex Stevenson

Cheryl Cade

Paul Davies

Ros Shiel

List of 2020 London Beer Competition Judges

The points scored when judging the three competitions are divided to ensure the right weighting is given to each of the three key criteria of quality, price and design. It is broken down as such.

  • Quality Score: marked out of 50

  • Value Score: marked out of 25

  • Packaging/Design Score: marked out of 25

For the medals:

  • Gold: you need to score 90 or over.

  • Silver: a score between 76-89.

  • Bronze: a score between 65-75.

Along with the Gold, Silver, and Bronze medals, the London Beer Competition also offers six other special category awards, namely:

  1. Best In Show By Country

  2. Beer Of The Year

  3. Brewery Of The Year

  4. Best Beer of The Year by Quality

  5. Best Beer of The Year by Value

  6. Best Beer of The Year by Package

Why Enter?

Along with winners being awarded with medals, the London Beer Competition also offers a wide range of marketing tools to help take winning brands forward.

  • Results to go to 50,000+ trade professionals around the world in the Beverage Trade Network community

  • Results will get press awareness among media partners of the London Beer Competition and will be posted on BTN news and Bevroute News

  • Results to go to 20,000+ Beer Buyers around the world

  • Buyers will see your package giving you great exposure

  • Year-round social media promotion by London Beer Competition and Beverage Trade Network


The last day to enter into the London Beer Competition is 28th Feb 2020. Get your beer judged by the real trade buyers from across the beer industry.

Enter Your Beer Now


2019 London Beer Competition Highlights

The 2019 London Beer Competition saw a plethora of beer from across the globe, with entries from countries such as Australia, United States, Spain, France, Belgium, Netherlands, and many others.

Winners of the 2019 London Beer Competition ranged from countries globally, offering smaller beer-producing regions a chance to up their game and get in front of trade buyers.

2019 London Beer Competition Winners

More Global Exposure

After 2 consecutive successful years of the London Beer Competition, Beverage Trade Network is taking London Beer Competition global - offering winners of the competitions more publicity.

The winners of the competition can now look forward to added publicity in key markets around the world thanks to new partnerships that Beverage Trade Network has secured. This step was taken to give beer brands a larger platform and bring them in front of the widespread drinks industry.

From 2021 a selection of the medal winners in the 2020 awards will be exhibited at a special area at the global ProWein trade fair. Medal winners will also be presented to the trade at the International Bulk Wine & Spirits Shows taking place in  2021, including London on March 17-18.

The following publications will be supporting and publishing the results from the three competitions:

  • Sommelier Business

  • BevRoute

  • Bartender Business

  • https://drinks.ua/


The last day to enter into the London Beer Competition is 28th Feb 2020. Get your beer judged by the real trade buyers from across the beer industry.

Enter Your Beer Now


2020 London Beer Competition registration ends on June 20, 2020. Enter your beer here to get them judged by top buyers.