The next edition, which marks the 10th edition of the London Beer Competition, goes beyond recognition with two new structured judge feedback sections for every beer entered, alongside greater judge transparency—giving breweries and beer producers a clearer understanding of not only how their products scored, but how they may succeed in global markets.

New For 2027: More Buyer-Led Feedback

At the next London Beer Competition, judges will complete two dedicated feedback sections for every beer entered, helping breweries gain deeper insight beyond medals and scores alone.

Each brewery will receive additional feedback on every beer submitted, together with the detailed score breakdown for Quality, Value, and Packaging. Not only will breweries see how they performed in all three judging criteria out of 100, but they will also receive two additional forms of constructive feedback.

How To Improve This Beer

Judges will provide concise, constructive recommendations designed to help breweries strengthen product performance. This may include observations around flavour balance, brewing quality, packaging, shelf appeal, positioning, pricing perception, or overall market readiness. The objective is simple: to give breweries practical feedback that is professional, commercially useful, and actionable.

How To Market & Sell This Beer

Judges will provide buyer-focused commercial feedback on how beers may perform in the U.K. market. This may include insights related to retail positioning, shelf placement opportunities, route to market, pricing fit, consumer appeal, distributor potential, and suitability for independent retailers, supermarkets, pubs, bars, and hospitality venues.

Greater Judge Transparency

The London Beer Competition also introduces greater judging transparency.

As part of our commitment to trust and credibility, products may now display the names of the judges who evaluated them, helping breweries better understand the expertise and buying perspective behind their results.

The 10th Edition Offers Breweries More Than A Medal

As the London Beer Competition celebrates its landmark 10th edition, breweries and beer producers from around the world are invited to participate in a competition designed to recognize beers that succeed not only on Quality, but also on Value and Packaging. Judged by active beer buyers, importers, distributors, retailers, pub operators, beer buyers, hospitality professionals, and drinks industry experts, the competition provides breweries with insight into how their beers perform from the perspective of those who make purchasing decisions every day.

In the picture: Judges on Day 2 of the London Competitions held in March 2026. London Competitions judging takes place over four days, bringing together more than 120 judges from around the world.

In addition to medals and scores, entrants now receive detailed buyer-led feedback, greater judging transparency, and access to an expanded range of Special Category Awards that recognize excellence across products, producers, countries, categories, importers, and agencies.

Entries are now open for international breweries, beer producers, exporters, and brands. Enter now and take advantage of the Super Early Entry pricing for the historic 10th edition of the London Beer Competition.

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