Competition entrants will now receive access to a comprehensive Buyer Market Intelligence Report, built from insights gathered directly from the retailers, supermarket buyers, importers, distributors, pub operators, hospitality buyers, beer buyers, and category managers judging the competition.

The London Beer Competition is introducing another valuable entrant benefit for its upcoming edition with the launch of the London Beer Competition Buyer Market Intelligence Report—an exclusive annual report compiled from surveys completed by the competition's judges during the judging process.

The report goes beyond medals and scores to provide breweries with practical commercial insight into what beer buyers are purchasing, listing, and looking for across the UK and international markets.

Every London Beer Competition entrant will receive complimentary access to the report as part of their entry.

Market Intelligence From The People Who Buy Beer

Unlike traditional market reports, the Buyer Market Intelligence Report is built from the opinions and buying priorities of professionals actively making purchasing decisions every day.

The competition's judging panels include supermarket beer buyers, retail category managers, importers, distributors, pub operators, hospitality buyers, independent beer merchants, and drinks buyers. Alongside evaluating beers, judges will complete a short buyer survey covering current purchasing behaviour, category trends, pricing, packaging preferences, sustainability, and emerging market opportunities.

The result is a report that reflects real commercial sentiment from professionals working throughout the beer trade.

What The Report Covers

The Buyer Market Intelligence Report includes insights across a wide range of commercial topics, including:

- Buyer purchasing priorities when evaluating new beers
- Fastest-growing beer styles and categories
- Packaging and format trends
- Price point demand across different retail and hospitality channels
- Beer categories buyers are actively looking to purchase
- Categories buyers are reducing or discontinuing
- How buyers discover new breweries and products
- Sustainability factors influencing purchasing decisions
- The biggest commercial opportunities for breweries entering the UK market

Rather than relying on assumptions or historical market data, breweries receive current intelligence gathered directly from professionals buying beer today.

Supporting Better Commercial Decisions

The London Beer Competition was created to recognise beers that combine Quality, Value and Packaging for commercial success. The addition of the Buyer Market Intelligence Report further strengthens that mission by helping breweries better understand the market their beers are entering.

Whether planning exports, reviewing pricing strategies, developing packaging, launching new beer styles, or expanding distribution, entrants will gain valuable insight into the priorities of today's beer buyers.

More Than A Medal

The Buyer Market Intelligence Report joins a growing range of value-added benefits available to London Beer Competition entrants.

Together with the competition's detailed score breakdowns, expanded judge feedback, marketing recommendations, commercial positioning insights, and increased judging transparency, the new report gives breweries far more than recognition alone.

It provides practical intelligence that can help producers make more informed business decisions and better align their beers with market demand.

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Built From Buyer Experience

Each survey is completed anonymously by judges participating in the London Beer Competition. Individual responses remain confidential and are aggregated into a comprehensive annual industry report available exclusively to competition entrants.

The report is designed to become one of the most practical buyer intelligence resources available to breweries seeking to grow their presence in the UK and international beer markets.

As the London Beer Competition continues to evolve, the focus remains clear: helping breweries understand not only how their beers perform in competition, but how they can achieve greater commercial success in the marketplace.

Entries for the next edition of the London Beer Competition are now open. Every entrant will receive access to the exclusive Buyer Market Intelligence Report alongside their competition results, giving breweries both recognition and actionable market insight from the professionals who buy, list, stock, and recommend beer every day.

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